ABCs of LinkedIn

With more than 433 million professional users, LinkedIn is a must for business to business (B2B) marketers but can also be a powerful marketing tool for B2C (business to consumer) businesses. We will discuss tips for creating a successful LinkedIn digital marketing strategy from how to identify your audience to optimizing your profile to posting valuable content.

Topics Covered

• Benefits of having a robust LinkedIn Personal Profile as well as a LinkedIn Business Page
• How to navigate the back end of personal and business profiles Tools that will assist you with growing your Linkedin online presence