Fundamentals of PR: Getting the Word Out

Now that we have the key elements of our pitch, we'll go deeper on the more tactical know-how of media relations and interacting with journalists. What type of press is right for my business? How do I identify which publication or person to contact? What's the probability of them responding to me? Can I follow up? If they respond, what happens next? We'll answer all of these questions and more in this final session.