Description:
We know a good brand when we see one. But it can be difficult to break down what it actually means in practice, and how to translate that into our own branding success.
From your brand voice to your visual identity, having a strong brand is one of the most powerful and memorable ways you can reach the public and your customers.
In this workshop, we’ll discuss brand fundamentals, as well as useful shortcuts to distill and build out your brand presence in 2025.
This session will cover:
– Introduction to Branding: Story & Style
– Developing Your Positioning: your brand’s “why”
– Tone of Voice: your brand’s “feel”
– Visual Identity: your brand’s “look”
– Marketing Strategy: putting the pieces together in real life
Presenter:
Erin Simpson is a trusted advisor to startups and founders, and has led the boutique PR and marketing agency Brick Lane since 2015.
Erin draws from her nearly two decades of marketing and communications work for companies ranging from Fortune 50 consumer brands to fast-growing disruptive startups. Before starting Brick Lane, Erin served as Lyft’s first head of PR and communications, and built the company’s brand awareness from scratch from the startup’s initial launch through the ridesharing industry’s early years. Through Brick Lane, Erin has worked hands-on with 50+ venture-backed startups to date, often referred by leading Silicon Valley firms including a16z and Y Combinator, as well as established businesses like Airbnb and Ford Motor Company.
Erin also is the founder of modern cat products brand Wildcat, which led to connections with pet experts, industry leaders and content creators she now advises through her growing pet-focused
consultancy, Meow Lane.
Prior to Lyft, Erin held in-house PR and marketing roles at category-defining brands including Benefit
Cosmetics (beauty), JANUS et Cie (furniture/design), and Disney (entertainment), and holds a degree in Psychology from UCLA. As a small business owner herself, Erin is passionate about making marketing expertise more accessible, and frequently teaches workshops on brand building for organizations including the SBA (Small Business
Administration) and groups supporting underrepresented founders.
