Optimizing Your LinkedIn Profile

Description: 

Mastering your LinkedIn profile is crucial for professionals looking to foster collaborations, build a strong network, and enhance career opportunities. In this workshop, participants will learn how to optimize their LinkedIn profiles to make a lasting impression and attract relevant connections. Additionally, we will share  strategies for leveraging LinkedIn to foster collaborations with peers, industry leaders, and potential partners.

Participants will:

• Be guided, in real-time, through the key elements of a compelling LinkedIn profile, including a professional photo, a strong headline, a well-crafted summary, and a detailed work experience section.
• Outline strategies for building a valuable network on LinkedIn and how to engage with their network through thoughtful interactions, such as liking, commenting, and sharing valuable content.
• Highlight LinkedIn features that facilitate collaboration, such as LinkedIn Events, where participants can organize or attend industry-related events, webinars, and networking sessions.

Presenter: 

Lani Lott is an experienced marketing and promotional consultant with over two decades of experience. As President of L. L. Consulting, she has provided advising and training services in collaboration with a diverse range of agencies. Her expertise extends to areas such as e-commerce, virtual networking, social media management, business planning, market research, customer service, retail management, and assessing capital and funding needs. Lani brings a deep understanding of marketing strategies, digital technologies, and business development to her webinars. Attendees can expect to gain valuable insights, practical strategies, and actionable advice to thrive in today's marketing landscape.