The Art of Pricing: How to Price Your Work
In this 90 minute workshop, you will learn how to establish a simple yet effective pricing structure for your artwork. The instructors will discuss important questions like, “How do I start?”, “When do I raise prices?”, “Should I lower prices?” and “How do I handle requests for discounts?” Learn successful artists’ formulas and foundational studio practices that make sense when pricing your artwork.
Topics Covered
- Establishing a pricing structure
- Pricing for different media and surfaces
- Perceived value and how that fits in with your work
- Sales tax and shipping
- Discounts and donations
Presenter:
Robert Burridge is a full-time, contemporary painter, national workshop instructor, and Honorary President of the International Society of Acrylic Painters. Honors include the Franklin Mint Award and the Philadelphia Watercolor Society's Crest Medal for Achievement in the Arts. Bob's work is featured in many books and magazines, on cruise ships, and his paintings are sold in galleries worldwide.
Kate Burridge has over 20 years experience in international marketing, promotion, and professional presentations. Besides managing Bob's art career, Kate is an author, lecturer, and consultant to a long list of art associations and agencies. Kate developed "Art Marketing: The Business of Selling Your Art" She also authored "News Releases: Getting the Media to Work for You," published by Art Calendar Magazine.
