Your 2023 Marketing Strategy: 15 Essential Trends and Tricks!

As businesses continue to recover from the pandemic, 2023 is set to be an interesting year in marketing as trends shift to accommodate new technology and buyer behavior. It used to be simple to get digital mileage, just publish YouTube videos, pay for advertising, and get bloggers to talk about you. As we approach the new year, platforms, technologies, user behavior, consumer expectations, and selling approaches have all evolved.